Gold equity aka gold stocks, or physical gold purchase are the possibilities available to those wanting to profit from soaring gold prices On the other hand, it is important to remember that equity in the shape of stock, bonds, futures and others holds several risks than having gold bullion. When you own gold bullion you will never totally lose all of your cash while owning gold equity can bankrupt you just as it can provide you a good return on your investment.
As with any shares it is advisable to carry out fundamental analysis meanwhile to get a clear perspective of the macroeconomics and also any changes which may intervene. For instance, until recently a lot of investment advisors coached their customers to take a bearish position and now the market has reversed with everybody starting to turn bullish. So the best option would be to buy gold while it is in the off-season as prices will likely be much more reasonable.